Chasing Cards
Website Design // Website Development // Basic SEO Setup // Logo Design // Print Design
// Project
Chasing Cards is a trading card business focused on buying and selling Pokémon cards and connecting with collectors in the community.
They needed a website to give the business a clear online home where visitors can learn about what they do, find upcoming card shows, read helpful guides about Pokémon TCG collecting, and get in touch to sell their own cards.
Rather than acting as an online shop, the site needed to work more as a hub for collectors to learn about the business and connect directly.
// Goal
The aim of the project was to create a website and brand identity that felt welcoming and easy to explore for Pokémon fans and collectors.
It needed to make it simple for visitors to:
understand what Chasing Cards offers
find out where/when the business will be appearing at card shows
read helpful guides about collecting and trading
get in touch if they have cards they’d like to sell
Since the business regularly attends card shows and events, it was also important to create printed materials that could be handed out and help people remember the brand.
// Design
The visual style takes inspiration from the retro look of early Pokémon games.
Pixel-style graphics and nostalgic design touches help give the site a playful personality that feels familiar to Pokémon fans, while still keeping the layout clean and easy to use.
A custom logo was also created for the business. The design features a pixel-style sprite inspired by the founders’ favourite Pokémon, paired with stacked text styled after classic Game Boy-era typography.
The website also includes custom pixel art backgrounds. These subtle details help reinforce the nostalgic theme while adding texture and personality to different sections of the site without distracting from the content.
This retro style was then carried through into printed materials, including business cards and flyers, helping create a consistent look across both the website and physical marketing used at card shows.
// Result
Matt & Dave were happy that the website gives Chasing Cards a dedicated home online where collectors can learn more about the business, follow upcoming events and easily get in touch.
Alongside the printed materials used at events, the brand now has a consistent visual identity that helps it stand out within the trading card community and gives a nod to the era of Pokemon they know and love most.